In my current role at Hutch, I’ve been a key contributor to the design and development of Matchcreek Motors (Formerly Forza Customs) from worldwide launch phase. I’ve played an integral role in designing new gameplay mechanics, creating levels, and collaborating across multiple teams to ensure a successful launch and ongoing live ops. As the liaison between the in-house and outsourced design teams, I’ve facilitated weekly meetings to foster collaboration, guiding design iterations and maintaining alignment with the game’s vision.​

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Working closely with UX designers and Product Manager, I have written clear, concise documentation that drives smooth implementation between design and development for new mechanics, features and events. This includes the design for the Buying Car Feature and Selling Car mini-game in Matchcreek Motors.

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My role involves analysing qualitative and quantitative player data to make informed design decisions. By adjusting level designs and difficulty flows based on A/B testing and player metrics, I’ve helped improve both player retention and spend.

 

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